The No BS Blog

Marketing advice, minus the fluff.

Plain-English breakdowns of what actually brings trade businesses more jobs. No jargon, no theory, just what works.

What we've learned running Facebook and Instagram ads for building and renovation businesses, from the creative to the follow-up.

Latest articles

14 Oct 2026 · 7 min read

The honest answer to the question every tradie asks first, plus how to work out a budget that actually makes sense for your business.

14 Oct 2026 · 6 min read

They're not really competitors. Here's what each one is good at, when to use which, and why most trade businesses end up running both.

14 Oct 2026 · 6 min read

Google keeps pushing Performance Max. Here's when it works for trade businesses, why it often sends junk leads, and how to fix that.

14 Oct 2026 · 5 min read

Most people visit your website and leave without calling. Retargeting is the cheapest way to bring them back when they're ready.

14 Oct 2026 · 6 min read

You don't need a film crew. Here's exactly what to capture on your phone during a normal work week to make ads that actually get enquiries.

14 Oct 2026 · 7 min read

More leads won't help if your quotes keep going quiet. Here are the most common reasons tradies lose jobs after quoting, and what to do instead.

14 Oct 2026 · 8 min read

That little map with three businesses on it gets a huge share of the calls. Here's how tradies in New Zealand get into it and stay there.

14 Oct 2026 · 6 min read

A straightforward, step-by-step checklist to get your Google Business Profile working harder for your trade business.

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