Meta Ads · Ad Creative & UGC
Ad Creative & UGC Video for Tradies NZ
The ad itself is the biggest lever in Facebook and Instagram advertising. Targeting has become mostly automatic, so the creative is what decides who sees your ad and whether they stop to look. Bad creative means expensive leads, no matter how clever the setup is.
UGC stands for user-generated content. It's the raw, filmed-on-a-phone style that feels like a mate's post rather than a TV ad. For tradies it's perfect, because your real crew, your real jobs and your real customers are more convincing than anything a studio could make.
When Timber Tech Homes swapped stock renders for real job-site photos, their cost per lead dropped from $80 to $15 on the same budget. That's what good creative does.
What's included
Ads that look like your business, because they are
Shot lists for your crew
A simple list of what to film on site, so you get usable footage in a couple of minutes.
Customer testimonial videos
Guidance for capturing quick reviews from happy customers in their finished space.
Video editing
Raw clips cut into short ads with captions, hooks and a clear call to action.
Static ad design
Before and afters, review graphics and offer ads designed in your brand.
Creative testing
Several angles tested at once so we find out what works for your trade quickly.
Regular refreshes
New ads rolled out before the old ones go stale and costs creep up.
How it works
What happens, step by step
We find your best angle
The jobs you want, the people who buy them and the real photos and video you already have on your phone.
We make the creative
Ads built from your crew, your vans and your finished work, written the way your customers actually talk.
We launch and call every lead
Campaigns go live with tracking in place, and our NZ salesperson calls each new lead within 3 minutes.
We keep what works
Tired ads get swapped out, winners get more budget, and you get a straight answer on cost per quote every month.
Is this a good fit for you?
- Your ads use stock photos or generic templates
- Your cost per lead has been creeping up
- You've got happy customers who'd happily say so on camera
- You hate being on camera but your crew doesn't mind
The 10 Quote Guarantee
You don't pay us a cent until we've delivered 10 quotes for your business. Miss it, and you owe us nothing. No fine print, and month to month after that.
Results
What this has done for other tradies
$80 → $15
cost per lead, same budget
Timber Tech Homes, Queenstown
$2.5k → $100k
ad spend to closed jobs
BB Build
Questions
Plain answers
Further reading
- Video Ads for Tradies: What to Film on SiteYou don't need a film crew. Here's exactly what to capture on your phone during a normal work week to make ads that actually get enquiries.
- Why Most Trade Businesses Waste Money on Facebook AdsGeneric targeting, stock photos and no follow-up. Here's what actually works for builders, roofers, sparkies and plumbers.
Other services
- Content & Video Marketing for Tradies in NZWe direct, edit and upload custom content, design creatives and improve overall brand awareness.
- Facebook Lead Ads for Tradies in NZFacebook ads with a built-in enquiry form, set up to bring in real homeowners and not a pile of fake numbers.
- Instagram Ads for Trade Businesses NZReels and stories showing off your best work to homeowners in your area who are planning their next project.
- Facebook & Instagram Retargeting for TradiesStay in front of people who watched your videos, visited your site or opened your form but didn't finish.
- Google Ads & Facebook Ads for Tradies in NZCampaigns built to bring in qualified enquiries for home improvement businesses, with clear tracking from day one.
- 3-Minute Lead Follow-Up & Sales Rep for TradiesA New Zealand based salesperson with 5+ years' experience calls every lead within 3 minutes, booking quotes directly into your calendar.
Get started with ad creative & ugc
Backed by the 10 Quote Guarantee: you pay nothinguntil we've delivered 10 quotes for your business. Month to month, no lock-in.