Google Ads · Google Search Ads
Google Search Ads for Tradies in NZ
When a pipe bursts or a roof starts leaking, nobody scrolls Facebook looking for help. They grab their phone and type "plumber near me" or "roof repairs Hamilton" into Google. Search ads put your business at the very top of that page, right when someone needs you.
The catch is that Google is very happy to spend your money on the wrong searches. Students looking for apprenticeships, people wanting DIY tips, tradies in the next region over. We build search campaigns around the jobs you actually want, in the suburbs you actually service, and we cut the rubbish searches every single week.
Every call and form is tracked, so at the end of the month you're not looking at clicks and impressions. You're looking at how many quotes it booked.
What's included
Be the first tradie they see on Google
Keyword research for your trade
The real words locals use when they need you, including the urgent, high-intent ones your competitors miss.
Tight local targeting
Ads only show in the areas you'll actually drive to, so you're not paying for clicks from three hours away.
Ads written like a person
Plain headlines that mention your area, your experience and your reviews, tested against each other.
Negative keyword cleanup
We block jobs, DIY, free and wrong-trade searches so your budget goes on people ready to hire.
Call and form tracking
Every phone call and enquiry traced back to the keyword that brought it in.
Weekly optimisation
Bids, budgets and search terms looked at every week, not set and forgotten.
How it works
What happens, step by step
We audit what you've got
Your current account if you have one, your website, your reviews and the jobs you actually want more of.
We build it properly
Campaigns, keywords, ads and conversion tracking set up around your service area, so every enquiry can be traced.
Leads get called fast
Paired with our 3-minute lead response, enquiries turn into booked quotes instead of going cold in your inbox.
We tune it every week
Wasted searches cut, budget moved to what books jobs, and a monthly call to walk you through it in plain English.
Is this a good fit for you?
- People in your area already search Google for what you do
- You've run Google Ads yourself and it felt like burning money
- You want enquiries from people who need the job done now
- You want to know exactly which searches turn into quotes
The 10 Quote Guarantee
You don't pay us a cent until we've delivered 10 quotes for your business. Miss it, and you owe us nothing. No fine print, and month to month after that.
Results
What this has done for other tradies
$2k → $80k
ad spend to closed jobs
Ritchie Building and Construction
$200 → 10
ad spend to qualified site visits, in 1 week
A&B Concrete, Wellington
Questions
Plain answers
Further reading
- How Much Do Google Ads Cost for Tradies in NZ?The honest answer to the question every tradie asks first, plus how to work out a budget that actually makes sense for your business.
- Google Ads vs Facebook Ads: Which Is Better for Tradies?They're not really competitors. Here's what each one is good at, when to use which, and why most trade businesses end up running both.
Other services
- Google Ads & Facebook Ads for Tradies in NZCampaigns built to bring in qualified enquiries for home improvement businesses, with clear tracking from day one.
- Performance Max Campaigns for Tradies NZGoogle's all-in-one campaign across Search, Maps, YouTube and more, set up so it chases jobs and not junk leads.
- Google Remarketing for Trade Businesses NZFollow up the people who visited your site but didn't call, with ads that bring them back when they're ready.
- Content & Video Marketing for Tradies in NZWe direct, edit and upload custom content, design creatives and improve overall brand awareness.
- 3-Minute Lead Follow-Up & Sales Rep for TradiesA New Zealand based salesperson with 5+ years' experience calls every lead within 3 minutes, booking quotes directly into your calendar.
Get started with google search ads
Backed by the 10 Quote Guarantee: you pay nothinguntil we've delivered 10 quotes for your business. Month to month, no lock-in.