SEO · SEO Content
SEO Content Writing for Trade Businesses NZ
Google can only rank you for things your website actually talks about. If your site has one "Services" page with a bullet list, you're never going to rank for "heat pump installation Christchurch" or "retaining walls Hamilton". You need a proper page for each service people search for.
We write those pages. Service pages that explain the job, the process and roughly what it costs. Location pages that say something genuinely useful about working in each area. Blog posts that answer the questions your customers ask you on site every week.
Everything is written in plain Kiwi English, by people who understand the trades, with photos of your actual work. It reads like you wrote it on a good day.
What's included
Words that rank and get the phone ringing
Keyword research
What your customers search for, how often, and which searches lead to paid jobs.
Service pages
One strong page for each service you want more of, built to rank and convert.
Location pages
Useful pages for the towns and suburbs you cover, with real local detail.
Blog posts
Answers to the questions customers ask about cost, timing and choosing a tradie.
On-page SEO
Titles, headings, meta descriptions and internal links done properly on every page.
Your photos, your voice
Real job photos and your way of talking, not generic filler.
How it works
What happens, step by step
We look under the bonnet
Rankings, Google Business Profile, site speed, reviews and what your local competitors are doing better.
We fix the foundations
The technical problems, missing pages and profile gaps that stop Google trusting your site get sorted first.
We build authority
Useful content, local citations, reviews and links that tell Google you're the real deal in your area.
We report on calls, not just rankings
You see what moved, what it brought in and what we're doing next, on a monthly call in plain English.
Is this a good fit for you?
- Your website has one page covering all your services
- You want to rank for specific jobs and suburbs
- You don't have time to write content yourself
- You've had cheap content written before and it sounded nothing like you
The 10 Quote Guarantee
You don't pay us a cent until we've delivered 10 quotes for your business. Miss it, and you owe us nothing. No fine print, and month to month after that.
Questions
Plain answers
Further reading
- Do Tradies Really Need a Website in 2026?Plenty of tradies get by on word of mouth and a Facebook page. Here's when that's enough, and when not having a proper website is costing you work.
- ChatGPT and AI Search: What Tradies Need to KnowMore people are asking AI tools to recommend a tradie. Here's how ChatGPT, Gemini and Google's AI Overviews decide who to mention, and how to be one of them.
Other services
- Local SEO for Tradies in New ZealandGet into the Google Maps top three for your trade and town, with a Google Business Profile that wins the click.
- Technical SEO Audit & Fixes for Tradies NZFix the hidden problems stopping Google from ranking your website: speed, indexing, structure and errors.
- AI SEO for Tradies: Rank in ChatGPT & AI SearchGet your business mentioned when people ask ChatGPT, Google AI Overviews or Gemini for a local tradie.
- Link Building for Trade Businesses in NZEarn links from real NZ websites, suppliers and local organisations that tell Google your business is trusted.
- Content & Video Marketing for Tradies in NZWe direct, edit and upload custom content, design creatives and improve overall brand awareness.
- Google Ads & Facebook Ads for Tradies in NZCampaigns built to bring in qualified enquiries for home improvement businesses, with clear tracking from day one.
Get started with seo content
Backed by the 10 Quote Guarantee: you pay nothinguntil we've delivered 10 quotes for your business. Month to month, no lock-in.