Meta Ads · Retargeting
Facebook & Instagram Retargeting for Tradies
Someone watches half your video about a bathroom renovation. They look at your website. Then the kids need dinner and they forget all about you. That person was interested. Retargeting makes sure they see you again.
On Facebook and Instagram we can show ads to people who watched your videos, engaged with your page, visited your site or opened a lead form and didn't finish. Those people already know who you are, so the ads are cheaper and the enquiries tend to be warmer.
We use retargeting to show the stuff that builds trust: reviews, finished jobs, the faces of the team, and a simple reason to get in touch now.
What's included
Stay front of mind until they're ready
Video viewer audiences
People who watched a good chunk of your videos, ready for a follow-up.
Website visitor audiences
Visitors grouped by the pages they looked at, so the follow-up matches their interest.
Unfinished form audiences
People who opened your lead form but didn't send it get a second chance.
Trust-building creative
Reviews, testimonials and finished work instead of the same ad again.
Frequency control
Enough to stay remembered, not so much it gets annoying.
Pixel and Conversions API setup
Tracking set up properly so retargeting still works despite iPhone privacy changes.
How it works
What happens, step by step
We find your best angle
The jobs you want, the people who buy them and the real photos and video you already have on your phone.
We make the creative
Ads built from your crew, your vans and your finished work, written the way your customers actually talk.
We launch and call every lead
Campaigns go live with tracking in place, and our NZ salesperson calls each new lead within 3 minutes.
We keep what works
Tired ads get swapped out, winners get more budget, and you get a straight answer on cost per quote every month.
Is this a good fit for you?
- You're already running Facebook or Instagram ads
- Your videos get views but not many enquiries
- You do considered jobs where people take time to decide
- You want to get more out of the ad spend you already have
The 10 Quote Guarantee
You don't pay us a cent until we've delivered 10 quotes for your business. Miss it, and you owe us nothing. No fine print, and month to month after that.
Results
What this has done for other tradies
$2k → $80k
ad spend to closed jobs
Ritchie Building and Construction
$200 → 10
ad spend to qualified site visits, in 1 week
A&B Concrete, Wellington
Questions
Plain answers
Further reading
- Retargeting Ads for Tradies: Win Back Lost LeadsMost people visit your website and leave without calling. Retargeting is the cheapest way to bring them back when they're ready.
- Why Your Quotes Don't Turn Into Jobs (and How to Fix It)More leads won't help if your quotes keep going quiet. Here are the most common reasons tradies lose jobs after quoting, and what to do instead.
Other services
- Content & Video Marketing for Tradies in NZWe direct, edit and upload custom content, design creatives and improve overall brand awareness.
- Facebook Lead Ads for Tradies in NZFacebook ads with a built-in enquiry form, set up to bring in real homeowners and not a pile of fake numbers.
- Instagram Ads for Trade Businesses NZReels and stories showing off your best work to homeowners in your area who are planning their next project.
- Ad Creative & UGC Video for Tradies NZScroll-stopping ads made from your real jobs and real customers. Photos, Reels, testimonials and on-site video.
- Google Ads & Facebook Ads for Tradies in NZCampaigns built to bring in qualified enquiries for home improvement businesses, with clear tracking from day one.
- 3-Minute Lead Follow-Up & Sales Rep for TradiesA New Zealand based salesperson with 5+ years' experience calls every lead within 3 minutes, booking quotes directly into your calendar.
Get started with retargeting
Backed by the 10 Quote Guarantee: you pay nothinguntil we've delivered 10 quotes for your business. Month to month, no lock-in.