Google Ads · Performance Max
Performance Max Campaigns for Tradies NZ
Performance Max is Google's campaign that runs across Search, Maps, YouTube, Gmail and the Display network all at once. Google's machine learning decides where to show your ads and who to show them to. When it's set up well it can find work you'd never reach with search alone.
When it's set up badly, it fills your inbox with spam forms and fake phone numbers. We hear this one from tradies all the time. The fix is giving Google better signals: real conversions, proper lead quality feedback, your actual job photos and video, and clear rules on where you work.
We set up Performance Max as one part of a wider plan, not a magic button, and we watch the lead quality like a hawk.
What's included
Performance Max without the junk leads
Asset groups built for your jobs
Separate groups for each service, each with its own headlines, photos and video from your real work.
Quality conversion tracking
We tell Google which leads became quotes, so it learns to find more of those and fewer time-wasters.
Spam protection
Form checks and lead review so bots and fake enquiries don't train the campaign in the wrong direction.
Audience signals
Your customer lists and website visitors used to point Google at the right people from day one.
Brand exclusions
We stop Performance Max taking credit for people already searching your business name.
Ongoing creative refresh
New photos, headlines and video fed in so the ads don't go stale.
How it works
What happens, step by step
We audit what you've got
Your current account if you have one, your website, your reviews and the jobs you actually want more of.
We build it properly
Campaigns, keywords, ads and conversion tracking set up around your service area, so every enquiry can be traced.
Leads get called fast
Paired with our 3-minute lead response, enquiries turn into booked quotes instead of going cold in your inbox.
We tune it every week
Wasted searches cut, budget moved to what books jobs, and a monthly call to walk you through it in plain English.
Is this a good fit for you?
- You've tried Performance Max and got a pile of junk leads
- Your search campaigns are working and you want to scale
- You have photos and video of your work that aren't being used
- You want Google's reach without handing it a blank cheque
The 10 Quote Guarantee
You don't pay us a cent until we've delivered 10 quotes for your business. Miss it, and you owe us nothing. No fine print, and month to month after that.
Results
What this has done for other tradies
$2.5k → $100k
ad spend to closed jobs
BB Build
$80 → $15
cost per lead, same budget
Timber Tech Homes, Queenstown
Questions
Plain answers
Further reading
- Performance Max for Tradies: Worth It or Waste?Google keeps pushing Performance Max. Here's when it works for trade businesses, why it often sends junk leads, and how to fix that.
- How Much Do Google Ads Cost for Tradies in NZ?The honest answer to the question every tradie asks first, plus how to work out a budget that actually makes sense for your business.
Other services
- Google Ads & Facebook Ads for Tradies in NZCampaigns built to bring in qualified enquiries for home improvement businesses, with clear tracking from day one.
- Google Search Ads for Tradies in NZShow up at the top of Google when someone near you searches for a builder, roofer, sparky or plumber.
- Google Remarketing for Trade Businesses NZFollow up the people who visited your site but didn't call, with ads that bring them back when they're ready.
- Content & Video Marketing for Tradies in NZWe direct, edit and upload custom content, design creatives and improve overall brand awareness.
- 3-Minute Lead Follow-Up & Sales Rep for TradiesA New Zealand based salesperson with 5+ years' experience calls every lead within 3 minutes, booking quotes directly into your calendar.
Get started with performance max
Backed by the 10 Quote Guarantee: you pay nothinguntil we've delivered 10 quotes for your business. Month to month, no lock-in.