Meta Ads · Instagram Ads
Instagram Ads for Trade Businesses NZ
Instagram is where people go to dream about their next kitchen, deck or bathroom. They save photos, follow designers and screenshot ideas for months before they ever ring anyone. If you do visual work, being in front of them during that phase is a big advantage.
We run Instagram ads through Meta's ad platform, built around Reels and stories made from your real jobs. Before and afters, quick walkthroughs, the crew on site. Short, honest and made to stop the thumb.
It runs alongside your Facebook campaigns, so one budget covers both and we can push money to whichever is bringing in better enquiries.
What's included
Your best work, in their feed
Reels and story ads
Vertical video built from your job footage, cut for how people actually watch on their phone.
Before and after creative
The simplest, strongest ad format for renovation and outdoor work.
Local targeting
Shown to homeowners in your service area, not Instagram users across the country.
Profile tidy-up
Bio, highlights and pinned posts sorted so people who click through see a business worth calling.
Lead forms or messages
People can enquire right from the ad or send a DM, and either way it gets followed up fast.
Shared budget with Facebook
Money goes to whichever platform is booking more quotes that month.
How it works
What happens, step by step
We find your best angle
The jobs you want, the people who buy them and the real photos and video you already have on your phone.
We make the creative
Ads built from your crew, your vans and your finished work, written the way your customers actually talk.
We launch and call every lead
Campaigns go live with tracking in place, and our NZ salesperson calls each new lead within 3 minutes.
We keep what works
Tired ads get swapped out, winners get more budget, and you get a straight answer on cost per quote every month.
Is this a good fit for you?
- Your work looks great in photos and video
- You do renovations, kitchens, bathrooms, decks, pools or landscaping
- Your customers are planning months ahead, not calling in an emergency
- You've got content sitting on your phone that never gets posted
The 10 Quote Guarantee
You don't pay us a cent until we've delivered 10 quotes for your business. Miss it, and you owe us nothing. No fine print, and month to month after that.
Results
What this has done for other tradies
$80 → $15
cost per lead, same budget
Timber Tech Homes, Queenstown
$2.5k → $100k
ad spend to closed jobs
BB Build
Questions
Plain answers
Further reading
- Video Ads for Tradies: What to Film on SiteYou don't need a film crew. Here's exactly what to capture on your phone during a normal work week to make ads that actually get enquiries.
- Facebook Ads for Builders in NZ: What Actually WorksWhat we've learned running Facebook and Instagram ads for building and renovation businesses, from the creative to the follow-up.
Other services
- Content & Video Marketing for Tradies in NZWe direct, edit and upload custom content, design creatives and improve overall brand awareness.
- Facebook Lead Ads for Tradies in NZFacebook ads with a built-in enquiry form, set up to bring in real homeowners and not a pile of fake numbers.
- Facebook & Instagram Retargeting for TradiesStay in front of people who watched your videos, visited your site or opened your form but didn't finish.
- Ad Creative & UGC Video for Tradies NZScroll-stopping ads made from your real jobs and real customers. Photos, Reels, testimonials and on-site video.
- Google Ads & Facebook Ads for Tradies in NZCampaigns built to bring in qualified enquiries for home improvement businesses, with clear tracking from day one.
- 3-Minute Lead Follow-Up & Sales Rep for TradiesA New Zealand based salesperson with 5+ years' experience calls every lead within 3 minutes, booking quotes directly into your calendar.
Get started with instagram ads
Backed by the 10 Quote Guarantee: you pay nothinguntil we've delivered 10 quotes for your business. Month to month, no lock-in.